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Crafting a “Conscious Closet” with FLAX

By Joan Fenton
on July 02, 2020
With 0 comments

Do YOU  have a “conscious closet”? 

In our globalized world, near-constant consumption has become virtually synonymous with living a modern life. In this new brand of consumerism, quantity quickly overcomes quality. Here at Linen Woman, we sing a different tune!

Conscious consumerism is the movement to encourage the thoughtful purchase of products that both last longer and have a neutral or positive effect on the environment and those involved in production. In buying more quality goods, like the specialty linen clothing that FLAX offers, your clothes look better and last longer, with the added benefit of reducing your overall carbon footprint. Through purposeful purchasing, your dollar becomes a powerful indicator of support, which can lead to even more eco-friendly and moral choices in production to come! Perhaps even more vitally, it can turn declarations of support into substantive action, both in the part of the producers and the consumers. 

The FLAX brand of linen clothing embodies the tenets of being a conscious consumer. The people behind FLAX make genuine and substantial efforts to make the production and distribution process of their linen clothing environmentally friendly. As discussed in our recent Blog Post (May 29th 2020), the FLAX brand backs up their claim of sustainability and reflects a commitment to thoughtful production and consumption. 

Even better, FLAX offers the type of clothing you buy, and love, for life! Their specialty linen fabric is of supreme quality, and beyond being machine-washer friendly, it is built to last. The durability of natural linen fabric ensures that, even after many years of use, your clothing will retain its shape. Even more, the relaxed cuts are timeless, for effortless style year-round. Like numerous other FLAX designs, the Floods and the S/S Crop V are just two of the many versatile items, offered in a variety of colors, that can be worn year-after year, season after season because Classics like these just don’t go out of style! And, as many of our Linen Woman customers will tell you, their favorite FLAX linen pieces have lasted decades!  Even more, your FLAX linen clothing can even be repurposed to new heights. Looking for a change but still in love with one of your all-time favorite FLAX pieces? You can bleach the 100% linen fabric and re-dye it to a color from a past collection, or you can even make your own original! 

With a thoughtfully curated FLAX linen wardrobe, there are almost endless possibilities! We suggest you spend time considering the needs of your lifestyle and what cuts are most flattering for you, and we’re sure you’ll find something functional and stylish for any occasion. Every FLAX Collection offers staple pieces that are designed to be multi-functional-- meaning you can easily restyle and refashion them for an entirely different look! For instance, by wearing it open, a FLAX Button-Down Blouse can be easily converted into a light jacket! If the weather is a bit cool, many knee-length Dresses can be refashioned into Tunics, if worn over a Linen Pant or Leggings. In addition, almost all FLAX linen pieces, like the Sleeveless Tanks, lend well to layering, so that the same pieces you love in the Summertime can keep you warm in the Wintertime! Even more, you can layer different textures and patterns for a fresh take on a classic look. FLAX  designs their Collections to coordinate, including  a wide range of Neutrals, Pastels, Bold Brights, and Jewel Tones, which makes mixing and matching a breeze!  The versatility of FLAX alone makes it a thoughtful and lasting purchase, easily fitting into the lifestyle of a conscious consumer!

With a little bit of thought, and a whole lot of style, you can find many ways to build a “Conscious Closet” with FLAX! Supporting brands that imagine a kinder and more considerate world is the essence of our mission and embedded in our ethos. Our purchasing power has been, and will continue to be, an amazing facilitator of change. We hope you will be inspired to make a conscious effort to support brands like FLAX, and embrace the idea of living sustainably by making only quality and enduring purchases that you will love for life! 

If you would like to learn more about why being a “Conscious Consumer” matters, you can read more about it from the New York Times and Medium.

Here’s to crafting a “Conscious Closet”!



Soak Up the Summer Sun in FLAX

By Joan Fenton
on June 17, 2020
With 0 comments

The official start of summer is nearly here! The Summer Solstice, which falls on Saturday June 20th this year, indicates the official beginning of Summer, a season marked by warm weather and more time spent outside. As the weather gets hotter and the days get even longer, the need for comfortable, breathable clothing is reaching a fever pitch. As our loyal customers know, much of the linen clothing that FLAX offers is specifically designed for the hot days Summer brings, as the lightweight linen fabric contains inherent properties that perfectly complement a hot Summer day. 

For one, linen is breathable and encourages great airflow. Due to its construction, linen is naturally permeable to the air, which encourages the circulation that keeps you cooler for longer. Furthermore, linen can absorb up to 1/5 of its weight in liquid without feeling noticeably damp. Meaning, while you sweat, the linen will actually wick away the moisture! These dual mechanisms of linen create a natural cooling effect, which makes FLAX an essential for any Summer wardrobe. While all linen is naturally lightweight, FLAX offers several styles in a Handkerchief-weight linen, more delicate and lightweight than any other linen they offer, ensuring you won’t feel bogged down by a heavy fabric in the heat. Rather than feel inhibited by the hot weather, you can stay cool and comfortable in FLAX linen clothing while looking stylish to boot! Keep in mind that 100% linen fabric gives slightly as you wear it, adding comfort as the day goes on, and is durable enough to be machine washable without the worry of shrinkage -- an effortless choice for a hot Summer day. 

For a relaxed day out in the sunshine, the Horizon Dress from the more contemporary, Urban Flax 2020 collection, is our Top Pick. Featuring 100% Handkerchief Linen that has been steam-crunched to achieve the signature "crinkled" look of the Urban FLAX collections, the Horizon Dress has 3/4 sleeves and a round neckline in a soft Cotton Knit. It includes a feminine pintuck detail along the back and a shirttail hem, which adds a softer finish and even more movement. The Horizon Dress is ideal for achieving high style with low maintenance, and is offered in four summery shades: Guava, Jade, Indigo, and White. In this dress, you can forget all about the heat, slip on a pair of sandals, and just enjoy the sun! 

Finally, Summertime can signify new beginnings and a dynamic vitality. With an unusual Spring behind us, we can look at the beginning of Summer as a moment to look towards the future with unrelenting hope. I would like to end this week’s post with the poetry of Paul Laurence Dunbar, an African American poet and playwright of the late 1800’s, who wrote about this palpable buzz of energy in an excerpt of his poem In Summer.    ~ Sophia,  J.Fenton Gallery (Williamsburg, VA)


Oh, summer has clothed the earth

In a cloak from the loom of the sun!

And a mantle, too, of the skies' soft blue,

And a belt where the rivers run.

 

And now for the kiss of the wind,

And the touch of the air's soft hands,

With the rest from strife and the heat of life,

With the freedom of lakes and lands.

Wellness, Yoga, & FLAX: Maintaining Wellness In The Present Moment and How FLAX May Help

By Joan Fenton
on June 08, 2020
With 0 comments

Here at LinenWoman, we recognize that wellness is more than just physical. Wearing comfortable clothing has the power to genuinely ease your mind, allowing you to focus on things other than your outfit. Naturally, wearing FLAX, our 100% linen clothing, is more than just about style. It can help you feel more grounded physically and mentally, especially if you practice other wellness activities such as yoga while also wearing FLAX. As we navigate a changing world and dream for better, finding this inner piece is an absolute necessity. 

Yoga is the noble practice of unifying one’s mind, body, and spirit through a series of postures and poses. Derived from the writing of ancient Indian sages, the discipline of yoga can be both a spiritual and physical activity. Yoga encourages you to foster an awareness of your body through measured, thoughtful breathing and movement. At times, practicing yoga can help quiet the mind and achieve much-needed clarity.

Any yoga instructor will tell you-- comfortable clothing is key to the practice of yoga. For instance, itchy, uncomfortable fabrics can leave you irritated both physically and mentally, pulling your attention away from your body and your practice. Breathable, non-restrictive clothing like linen allows you to move freely and get the most out of every movement. Naturally, this makes FLAX the ideal outfit for yoga-- you may even forget you’re wearing anything at all! The comfortable, airy linen can help you breathe into the relaxation. As well, our sustainably made FLAX reflects a commitment to loving and respecting the earth, a tenet embedded within the discipline of yoga. 

For your yoga needs, I recommend the sporty Patriot Pant or Free Spirit Pant, or even the more relaxed Urban Crop. As all three are part of our Urban FLAX collections, they have a cotton knit trim and a natural wrinkle perfect for comfortable, flexible movement. Whether practicing yoga at home or at Yogaville where many of our regular customers in Charlottesville retreat to, yoga can help you lean into the current moment and arrive at even greater revelations. At the present moment when we can genuinely affect the world with our every action, wellness is more paramount than ever. Why let uncomfortable clothing stop you when you can wear FLAX? 

Happy Yoga and Namaste!

~ Sophia,  J.Fenton Gallery (Williamsburg, VA)

On the Elusive Promise of “Sustainability” and How FLAX Measures Up

By Joan Fenton
on May 29, 2020
With 0 comments

Nowadays, “sustainable” products are seemingly everywhere. From fashion brands to cleaning products to skincare, the buzzword appears as an elusive seal of approval, but it can be a challenge to know which brands actually follow through on their promise of “sustainability.” With the increasingly dire threat of climate change, communities around the world feel a drive to seek proactive, eco-friendly alternatives at every possible junction, including ourselves at LinenWoman. That’s why understanding what makes a “sustainable” product is incredibly important, and how FLAX measures up.

So what is sustainability and why does it matter? Sustainability refers to embracing eco-friendly measures that conserve the earth’s natural resources, while also maintaining the same quality of life we’re accustomed to. In short, sustainability is about enjoying material goods without contributing to polluting forces, making the production sustainable. However, the marking of a “sustainable” product is nebulous at best and false at worst. It is important for consumers to hold brands accountable for their eco-friendly promises, which is where FLAX excels!

From the very start, FLAX has been committed to creating a sustainable product. The linen of FLAX clothing, extracted from the eponymous flax plant, is one of the world’s most eco-friendly fabrics. Derived from the earth itself and fed by rainwater, the flax plant requires little intervention to prosper, conserving vital water! Furthermore, FLAX adheres to regulations of the European REACH organization, which ensures that any chemicals involved in the production process have a neutral effect on the environment. With both water and chemical waste being major contributors to the polluting effect of the fashion industry, FLAX’s record reflects a credible commitment to sustainability. Even better, all of the buttons on FLAX clothing are made using the natural seeds of the Corozo Palm tree, utilizing a native substance of the earth without being exploitative. FLAX stands apart as one of the few brands that actually follows through on promises of “sustainability.” These layered efforts to create a sustainable product make FLAX an exceptional choice for fashion AND for supporting brands that protect the environment. Your purchasing power reflects the type of world you want to live in, and supporting brands like FLAX who actively embrace sustainable practices is an incredibly valuable action we can all take!

~ Sophia, J.Fenton Gallery (Williamsburg, VA)

Sit Back and Relax with Flax

By Joan Fenton
on May 19, 2020
With 0 comments

Now more than ever, wearing clothing that helps you feel comfortable and relaxed is a top priority...

With much more time spent at home and an increasing need to destress, the phrase “Dress How You Want to Feel!” has never felt more relevant! As we navigate the changing landscape of community health restrictions, our Flax clothing is perfect for feeling unrestricted. The breathable and flexible linen of our Flax clothing allows you to connect with the natural world, without feeling contained by harsh and stiff fabrics. Our linen fabric is inherently lightweight, breathable, moisture-wicking, and thermoregulating, and our thoughtful Flax cuts emphasize those qualities for the best possible wear. Whether taking a stroll in your neighborhood, lounging on the couch, or simply stepping out to get some air, Flax is the ideal clothing for you. For those days when you want to get out of your pjs and slip into something just as comfy (& even more stylish!), Flax is the perfect fit. You’ll never want to wear jeans again!

~ Sophia, J.Fenton Gallery (Williamsburg, VA)

Sizing and Fabric and choices - OH MY!

By Joan Fenton
on October 28, 2015
With 0 comments

we want to offer you the same personal experience and expertise that we would offer you in store - online...

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Our staff welcomes you

By Joan Fenton
on September 03, 2014
With 0 comments

Technology has certainly changed the face of retail sales and we have considered this with each step while building this website...

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Welcome to the FLAX Catalog

By Joan Fenton
on July 29, 2014
With 0 comments

Customers in our stores come from all over the country, and for the past three years they have been asking us to make it easy for them to shop the FLAX Linen clothing brand with us, from the comfort of their home. And we have finally done it!

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