The unique character of both linen, and the FLAX brand, distinguishes them from all else-- and we’re very proud of that! Their story is not just how, but why FLAX has become a mainstay in the fashion industry. We know that here at Linen Woman they are utterly irreplaceable!  

A wise message we found in the Flowing Pant encourages you to have a positive mindset every time you put them on:   “I love my body” 

~ Sophia, J.Fenton Gallery (Williamsburg, VA)

Do YOU have a “conscious closet”? 

In our globalized world, near-constant consumption has become virtually synonymous with living a modern life. In this new brand of consumerism, quantity quickly overcomes quality. Here at Linen Woman, we sing a different tune!

Conscious consumerism is the movement to encourage the thoughtful purchase of products that both last longer and have a neutral or positive effect on the environment and those involved in production. In buying more quality goods, like the specialty linen clothing that FLAX offers, your clothes look better and last longer, with the added benefit of reducing your overall carbon footprint. Through purposeful purchasing, your dollar becomes a powerful indicator of support, which can lead to even more eco-friendly and moral choices in production to come! Perhaps even more vitally, it can turn declarations of support into substantive action, both in the part of the producers and the consumers. 

The FLAX brand of linen clothing embodies the tenets of being a conscious consumer. The people behind FLAX make genuine and substantial efforts to make the production and distribution process of their linen clothing environmentally friendly. As discussed in our recent Blog Post (May 29th 2020), the FLAX brand backs up their claim of sustainability and reflects a commitment to thoughtful production and consumption. 

Even better, FLAX offers the type of clothing you buy, and love, for life! Their specialty linen fabric is of supreme quality, and beyond being machine-washer friendly, it is built to last. The durability of natural linen fabric ensures that, even after many years of use, your clothing will retain its shape. Even more, the relaxed cuts are timeless, for effortless style year-round. Like numerous other FLAX designs, the Floods and the S/S Crop V are just two of the many versatile items, offered in a variety of colors, that can be worn year-after year, season after season because Classics like these just don’t go out of style!  And, as many of our Linen Woman customers will tell you, their favorite FLAX linen pieces have lasted decades!  Even more, your FLAX linen clothing can even be repurposed to new heights. Looking for a change but still in love with one of your all-time favorite FLAX pieces? You can bleach the 100% linen fabric and re-dye it to a color from a past collection, or you can even make your own original! 

With a thoughtfully curated FLAX linen wardrobe, there are almost endless possibilities! We suggest you spend time considering the needs of your lifestyle and what cuts are most flattering for you, and we’re sure you’ll find something functional and stylish for any occasion. Every FLAX Collection offers staple pieces that are designed to be multi-functional-- meaning you can easily restyle and refashion them for an entirely different look! For instance, by wearing it open, a FLAX Button-Down Blouse can be easily converted into a light jacket! If the weather is a bit cool, many knee-length Dresses can be refashioned into Tunics, if worn over a Linen Pant or Leggings. In addition, almost all FLAX linen pieces, like the Sleeveless Tanks, lend well to layering, so that the same pieces you love in the Summertime can keep you warm in the Wintertime! Even more, you can layer different textures and patterns for a fresh take on a classic look. FLAX  designs their Collections to coordinate, including  a wide range of Neutrals, Pastels, Bold Brights, and Jewel Tones, which makes mixing and matching a breeze!  The versatility of FLAX alone makes it a thoughtful and lasting purchase, easily fitting into the lifestyle of a conscious consumer!

With a little bit of thought, and a whole lot of style, you can find many ways to build a “Conscious Closet” with FLAX! Supporting brands that imagine a kinder and more considerate world is the essence of our mission and embedded in our ethos. Our purchasing power has been, and will continue to be, an amazing facilitator of change. We hope you will be inspired to make a conscious effort to support brands like FLAX, and embrace the idea of living sustainably by making only quality and enduring purchases that you will love for life! 

If you would like to learn more about why being a “Conscious Consumer” matters, you can read more about it from the New York Times and Medium.

Here’s to crafting a “Conscious Closet”!

Nowadays, “sustainable” products are seemingly everywhere. From fashion brands to cleaning products to skincare, the buzzword appears as an elusive seal of approval, but it can be a challenge to know which brands actually follow through on their promise of “sustainability.” With the increasingly dire threat of climate change, communities around the world feel a drive to seek proactive, eco-friendly alternatives at every possible junction, including ourselves at LinenWoman. That’s why understanding what makes a “sustainable” product is incredibly important, and how FLAX measures up.

So what is sustainability and why does it matter? Sustainability refers to embracing eco-friendly measures that conserve the earth’s natural resources, while also maintaining the same quality of life we’re accustomed to. In short, sustainability is about enjoying material goods without contributing to polluting forces, making the production sustainable. However, the marking of a “sustainable” product is nebulous at best and false at worst. It is important for consumers to hold brands accountable for their eco-friendly promises, which is where FLAX excels!

From the very start, FLAX has been committed to creating a sustainable product. The linen of FLAX clothing, extracted from the eponymous flax plant, is one of the world’s most eco-friendly fabrics. Derived from the earth itself and fed by rainwater, the flax plant requires little intervention to prosper, conserving vital water! Furthermore, FLAX adheres to regulations of the European REACH organization, which ensures that any chemicals involved in the production process have a neutral effect on the environment. With both water and chemical waste being major contributors to the polluting effect of the fashion industry, FLAX’s record reflects a credible commitment to sustainability. Even better, all of the buttons on FLAX clothing are made using the natural seeds of the Corozo Palm tree, utilizing a native substance of the earth without being exploitative. FLAX stands apart as one of the few brands that actually follows through on promises of “sustainability.” These layered efforts to create a sustainable product make FLAX an exceptional choice for fashion AND for supporting brands that protect the environment. Your purchasing power reflects the type of world you want to live in, and supporting brands like FLAX who actively embrace sustainable practices is an incredibly valuable action we can all take!

Now more than ever, wearing clothing that helps you feel comfortable and relaxed is a top priority...

With much more time spent at home and an increasing need to destress, the phrase “Dress How You Want to Feel!” has never felt more relevant! As we navigate the changing landscape of community health restrictions, our Flax clothing is perfect for feeling unrestricted. The breathable and flexible linen of our Flax clothing allows you to connect with the natural world, without feeling contained by harsh and stiff fabrics. Our linen fabric is inherently lightweight, breathable, moisture-wicking, and thermoregulating, and our thoughtful Flax cuts emphasize those qualities for the best possible wear. Whether taking a stroll in your neighborhood, lounging on the couch, or simply stepping out to get some air, Flax is the ideal clothing for you. For those days when you want to get out of your pjs and slip into something just as comfy (& even more stylish!), Flax is the perfect fit. You’ll never want to wear jeans again!

~ Sophia, J.Fenton Gallery (Williamsburg, VA)