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Wellness, Yoga, & FLAX: Maintaining Wellness In The Present Moment and How FLAX May Help

By Joan Fenton
on June 08, 2020
With 0 comments

Here at LinenWoman, we recognize that wellness is more than just physical. Wearing comfortable clothing has the power to genuinely ease your mind, allowing you to focus on things other than your outfit. Naturally, wearing FLAX, our 100% linen clothing, is more than just about style. It can help you feel more grounded physically and mentally, especially if you practice other wellness activities such as yoga while also wearing FLAX. As we navigate a changing world and dream for better, finding this inner piece is an absolute necessity. 

Yoga is the noble practice of unifying one’s mind, body, and spirit through a series of postures and poses. Derived from the writing of ancient Indian sages, the discipline of yoga can be both a spiritual and physical activity. Yoga encourages you to foster an awareness of your body through measured, thoughtful breathing and movement. At times, practicing yoga can help quiet the mind and achieve much-needed clarity.

Any yoga instructor will tell you-- comfortable clothing is key to the practice of yoga. For instance, itchy, uncomfortable fabrics can leave you irritated both physically and mentally, pulling your attention away from your body and your practice. Breathable, non-restrictive clothing like linen allows you to move freely and get the most out of every movement. Naturally, this makes FLAX the ideal outfit for yoga-- you may even forget you’re wearing anything at all! The comfortable, airy linen can help you breathe into the relaxation. As well, our sustainably made FLAX reflects a commitment to loving and respecting the earth, a tenet embedded within the discipline of yoga. 

For your yoga needs, I recommend the sporty Urban Crop, or the even more relaxed Full Time Pant. As all three are part of our Urban FLAX collections, they have a cotton knit trim and a natural wrinkle perfect for comfortable, flexible movement. Whether practicing yoga at home or at Yogaville where many of our regular customers in Charlottesville retreat to, yoga can help you lean into the current moment and arrive at even greater revelations. At the present moment when we can genuinely affect the world with our every action, wellness is more paramount than ever. Why let uncomfortable clothing stop you when you can wear FLAX? 

Happy Yoga and Namaste!

~ Sophia,  J.Fenton Gallery (Williamsburg, VA)

On the Elusive Promise of “Sustainability” and How FLAX Measures Up

By Joan Fenton
on May 29, 2020
With 0 comments

Nowadays, “sustainable” products are seemingly everywhere. From fashion brands to cleaning products to skincare, the buzzword appears as an elusive seal of approval, but it can be a challenge to know which brands actually follow through on their promise of “sustainability.” With the increasingly dire threat of climate change, communities around the world feel a drive to seek proactive, eco-friendly alternatives at every possible junction, including ourselves at LinenWoman. That’s why understanding what makes a “sustainable” product is incredibly important, and how FLAX measures up.

So what is sustainability and why does it matter? Sustainability refers to embracing eco-friendly measures that conserve the earth’s natural resources, while also maintaining the same quality of life we’re accustomed to. In short, sustainability is about enjoying material goods without contributing to polluting forces, making the production sustainable. However, the marking of a “sustainable” product is nebulous at best and false at worst. It is important for consumers to hold brands accountable for their eco-friendly promises, which is where FLAX excels!

From the very start, FLAX has been committed to creating a sustainable product. The linen of FLAX clothing, extracted from the eponymous flax plant, is one of the world’s most eco-friendly fabrics. Derived from the earth itself and fed by rainwater, the flax plant requires little intervention to prosper, conserving vital water! Furthermore, FLAX adheres to regulations of the European REACH organization, which ensures that any chemicals involved in the production process have a neutral effect on the environment. With both water and chemical waste being major contributors to the polluting effect of the fashion industry, FLAX’s record reflects a credible commitment to sustainability. Even better, all of the buttons on FLAX clothing are made using the natural seeds of the Corozo Palm tree, utilizing a native substance of the earth without being exploitative. FLAX stands apart as one of the few brands that actually follows through on promises of “sustainability.” These layered efforts to create a sustainable product make FLAX an exceptional choice for fashion AND for supporting brands that protect the environment. Your purchasing power reflects the type of world you want to live in, and supporting brands like FLAX who actively embrace sustainable practices is an incredibly valuable action we can all take!

~ Sophia, J.Fenton Gallery (Williamsburg, VA)

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