Nowadays, “sustainable” products are seemingly everywhere. From fashion brands to cleaning products to skincare, the buzzword appears as an elusive seal of approval, but it can be a challenge to know which brands actually follow through on their promise of “sustainability.” With the increasingly dire threat of climate change, communities around the world feel a drive to seek proactive, eco-friendly alternatives at every possible junction, including ourselves at LinenWoman. That’s why understanding what makes a “sustainable” product is incredibly important, and how FLAX measures up.

So what is sustainability and why does it matter? Sustainability refers to embracing eco-friendly measures that conserve the earth’s natural resources, while also maintaining the same quality of life we’re accustomed to. In short, sustainability is about enjoying material goods without contributing to polluting forces, making the production sustainable. However, the marking of a “sustainable” product is nebulous at best and false at worst. It is important for consumers to hold brands accountable for their eco-friendly promises, which is where FLAX excels!

From the very start, FLAX has been committed to creating a sustainable product. The linen of FLAX clothing, extracted from the eponymous flax plant, is one of the world’s most eco-friendly fabrics. Derived from the earth itself and fed by rainwater, the flax plant requires little intervention to prosper, conserving vital water! Furthermore, FLAX adheres to regulations of the European REACH organization, which ensures that any chemicals involved in the production process have a neutral effect on the environment. With both water and chemical waste being major contributors to the polluting effect of the fashion industry, FLAX’s record reflects a credible commitment to sustainability. Even better, all of the buttons on FLAX clothing are made using the natural seeds of the Corozo Palm tree, utilizing a native substance of the earth without being exploitative. FLAX stands apart as one of the few brands that actually follows through on promises of “sustainability.” These layered efforts to create a sustainable product make FLAX an exceptional choice for fashion AND for supporting brands that protect the environment. Your purchasing power reflects the type of world you want to live in, and supporting brands like FLAX who actively embrace sustainable practices is an incredibly valuable action we can all take!

Now more than ever, wearing clothing that helps you feel comfortable and relaxed is a top priority...

With much more time spent at home and an increasing need to destress, the phrase “Dress How You Want to Feel!” has never felt more relevant! As we navigate the changing landscape of community health restrictions, our Flax clothing is perfect for feeling unrestricted. The breathable and flexible linen of our Flax clothing allows you to connect with the natural world, without feeling contained by harsh and stiff fabrics. Our linen fabric is inherently lightweight, breathable, moisture-wicking, and thermoregulating, and our thoughtful Flax cuts emphasize those qualities for the best possible wear. Whether taking a stroll in your neighborhood, lounging on the couch, or simply stepping out to get some air, Flax is the ideal clothing for you. For those days when you want to get out of your pjs and slip into something just as comfy (& even more stylish!), Flax is the perfect fit. You’ll never want to wear jeans again!

~ Sophia, J.Fenton Gallery (Williamsburg, VA)