Login  |  Register Cart (0)

Renewed, Re-Organized, & Refreshed

By Tonya Gibson
on April 03, 2021
With 0 comments

Renewed, Re-Organized, & Refreshed

Spring is in bloom everywhere we look, change is in the air, and we are all beginning to step out of our homes with a renewed sense of vitality.  The weather is getting warmer, and it's finally time to pack up those Winter sweaters and coats, and pull out your lightweight FLAX Linen!  

There really couldn't be a better time for refreshing (and re-organizing) the clothes that are hanging in our closets.  Like many of you, I am in the process of doing this myself, and I can tell you first-hand..."this is no simple task!"  As the experts in this field have so wisely advised, it is so important to be thoughtful of what you should keep in your closet to maintain functionality.  If you haven't done this for awhile, you might have to ask yourself a few tough questions...

Does this still fit me?  Do I still like this style?  Does this color still look good on me?  Am I going to wear this in the next 3-6 months?  

Once you have removed the items that didn't make the cut, you can toss, donate, re-sell, re-purpose, or put them into storage elsewear.  Now that you can fully utilize all of that valuable real estate in your closet, you can re-discover (and re-organize if needed) all of the clothes that you already have, and you LOVE!  

You will also be able to see exactly what your wardrobe is lacking.  For example, you may have plenty of sleeveless tops, but not enough bottoms...or you might have lots of sleeveless dresses, but you don't have any lightweight jackets to layer over them on cooler days.  If you're anything like me, you might even find that you have a rainbow of colors in FLAX tees and tunics, but not enough neutrals...or a ton of Solids, but not enough patterned pieces to break them up.

The FUN part has finally arrived!  Now you can start shopping for those wardrobe staples that you are missing, or that "must-have" statement piece that you need to refresh your looks!

The FLAX brand makes it so easy to build a beautiful wardrobe that will last for years, with only a few additions here and there, to add a new texture, or a new splash of color.  The styles that FLAX offers are timeless, and they are woven in Linen, which is a natural fiber that is lightweight, breathable, pre-shrunk, and durable.  I can tell you from personal experience (and all of our loyal FLAX fans will back me up), when I say that FLAX Linen clothing is definitely designed for maximum comfort and longevity! 

We are currently offering a total of 7 New FLAX 2021 Collections, including Summer Solstice 2021, which just arrived this week!  You can also shop our remaining FLAX 2020 collections, as well as, our Vintage FLAX and Vintage URBAN favorites.  With such a large variety of styles and colors, there truly is something for every occasion!

~ Tonya, J. Fenton Too (Charlottesville Va)

 

Here's a quick review of what's New from FLAX for Spring and Summer :

Summer Solstice 2021 - elegant & sophisticated styles, in lightweight linen, with a cool palette of solid colors, along with black & white, and a tone-on-tone Plaid for texture & depth.

Urban II 2021 - signature relaxed look in crinkled linen (with cotton trim) is featured in soft pastel colors, to coordinate with the Additions 2021 collection.

Additions 2021 - chic styles with low maintenance, in a subtle puckered stripe design, with a muted palette of blue, green, lavender, and white, in a stretchy linen blend.

UnderFLAX 2021​ - woven in Handkerchief-weight Linen, this is a popular choice for loungewear and cruise-wear, with 4 Solids, a ​Stripe, and a geometric print that mix & match.

Classics 2021​ - wardrobe staples and customer favorites in classic Solid Linen, with neutrals, and 2 new colors (Rhubarb & Castlerock), and one unique top in the Panama texture to blend.​

Bold 2021​ - some of our all-time favorites (Artful Blouse, Floods, and Pedal Pant) return in bright solids, black & white, and specialty yarn-dyes in softer tones.

Urban 2021​ - signature relaxed look in crinkled linen (with cotton trim) is featured in classic black & white, eye-catching jewel tones, and a "must-have" Plaid designed to match them all.

Crafting a “Conscious Closet” with FLAX

By Joan Fenton
on July 02, 2020
With 0 comments

Do YOU have a “conscious closet”? 

In our globalized world, near-constant consumption has become virtually synonymous with living a modern life. In this new brand of consumerism, quantity quickly overcomes quality. Here at Linen Woman, we sing a different tune!

Conscious consumerism is the movement to encourage the thoughtful purchase of products that both last longer and have a neutral or positive effect on the environment and those involved in production. In buying more quality goods, like the specialty linen clothing that FLAX offers, your clothes look better and last longer, with the added benefit of reducing your overall carbon footprint. Through purposeful purchasing, your dollar becomes a powerful indicator of support, which can lead to even more eco-friendly and moral choices in production to come! Perhaps even more vitally, it can turn declarations of support into substantive action, both in the part of the producers and the consumers. 

The FLAX brand of linen clothing embodies the tenets of being a conscious consumer. The people behind FLAX make genuine and substantial efforts to make the production and distribution process of their linen clothing environmentally friendly. As discussed in our recent Blog Post (May 29th 2020), the FLAX brand backs up their claim of sustainability and reflects a commitment to thoughtful production and consumption. 

Even better, FLAX offers the type of clothing you buy, and love, for life! Their specialty linen fabric is of supreme quality, and beyond being machine-washer friendly, it is built to last. The durability of natural linen fabric ensures that, even after many years of use, your clothing will retain its shape. Even more, the relaxed cuts are timeless, for effortless style year-round. Like numerous other FLAX designs, the Floods and the S/S Crop V are just two of the many versatile items, offered in a variety of colors, that can be worn year-after year, season after season because Classics like these just don’t go out of style!  And, as many of our Linen Woman customers will tell you, their favorite FLAX linen pieces have lasted decades!  Even more, your FLAX linen clothing can even be repurposed to new heights. Looking for a change but still in love with one of your all-time favorite FLAX pieces? You can bleach the 100% linen fabric and re-dye it to a color from a past collection, or you can even make your own original! 

With a thoughtfully curated FLAX linen wardrobe, there are almost endless possibilities! We suggest you spend time considering the needs of your lifestyle and what cuts are most flattering for you, and we’re sure you’ll find something functional and stylish for any occasion. Every FLAX Collection offers staple pieces that are designed to be multi-functional-- meaning you can easily restyle and refashion them for an entirely different look! For instance, by wearing it open, a FLAX Button-Down Blouse can be easily converted into a light jacket! If the weather is a bit cool, many knee-length Dresses can be refashioned into Tunics, if worn over a Linen Pant or Leggings. In addition, almost all FLAX linen pieces, like the Sleeveless Tanks, lend well to layering, so that the same pieces you love in the Summertime can keep you warm in the Wintertime! Even more, you can layer different textures and patterns for a fresh take on a classic look. FLAX  designs their Collections to coordinate, including  a wide range of Neutrals, Pastels, Bold Brights, and Jewel Tones, which makes mixing and matching a breeze!  The versatility of FLAX alone makes it a thoughtful and lasting purchase, easily fitting into the lifestyle of a conscious consumer!

With a little bit of thought, and a whole lot of style, you can find many ways to build a “Conscious Closet” with FLAX! Supporting brands that imagine a kinder and more considerate world is the essence of our mission and embedded in our ethos. Our purchasing power has been, and will continue to be, an amazing facilitator of change. We hope you will be inspired to make a conscious effort to support brands like FLAX, and embrace the idea of living sustainably by making only quality and enduring purchases that you will love for life! 

If you would like to learn more about why being a “Conscious Consumer” matters, you can read more about it from the New York Times and Medium.

Here’s to crafting a “Conscious Closet”!



Cart Summary

Your cart is empty