Do YOU have a “conscious closet”? 

In our globalized world, near-constant consumption has become virtually synonymous with living a modern life. In this new brand of consumerism, quantity quickly overcomes quality. Here at Linen Woman, we sing a different tune!

Conscious consumerism is the movement to encourage the thoughtful purchase of products that both last longer and have a neutral or positive effect on the environment and those involved in production. In buying more quality goods, like the specialty linen clothing that FLAX offers, your clothes look better and last longer, with the added benefit of reducing your overall carbon footprint. Through purposeful purchasing, your dollar becomes a powerful indicator of support, which can lead to even more eco-friendly and moral choices in production to come! Perhaps even more vitally, it can turn declarations of support into substantive action, both in the part of the producers and the consumers. 

The FLAX brand of linen clothing embodies the tenets of being a conscious consumer. The people behind FLAX make genuine and substantial efforts to make the production and distribution process of their linen clothing environmentally friendly. As discussed in our recent Blog Post (May 29th 2020), the FLAX brand backs up their claim of sustainability and reflects a commitment to thoughtful production and consumption. 

Even better, FLAX offers the type of clothing you buy, and love, for life! Their specialty linen fabric is of supreme quality, and beyond being machine-washer friendly, it is built to last. The durability of natural linen fabric ensures that, even after many years of use, your clothing will retain its shape. Even more, the relaxed cuts are timeless, for effortless style year-round. Like numerous other FLAX designs, the Floods and the S/S Crop V are just two of the many versatile items, offered in a variety of colors, that can be worn year-after year, season after season because Classics like these just don’t go out of style!  And, as many of our Linen Woman customers will tell you, their favorite FLAX linen pieces have lasted decades!  Even more, your FLAX linen clothing can even be repurposed to new heights. Looking for a change but still in love with one of your all-time favorite FLAX pieces? You can bleach the 100% linen fabric and re-dye it to a color from a past collection, or you can even make your own original! 

With a thoughtfully curated FLAX linen wardrobe, there are almost endless possibilities! We suggest you spend time considering the needs of your lifestyle and what cuts are most flattering for you, and we’re sure you’ll find something functional and stylish for any occasion. Every FLAX Collection offers staple pieces that are designed to be multi-functional-- meaning you can easily restyle and refashion them for an entirely different look! For instance, by wearing it open, a FLAX Button-Down Blouse can be easily converted into a light jacket! If the weather is a bit cool, many knee-length Dresses can be refashioned into Tunics, if worn over a Linen Pant or Leggings. In addition, almost all FLAX linen pieces, like the Sleeveless Tanks, lend well to layering, so that the same pieces you love in the Summertime can keep you warm in the Wintertime! Even more, you can layer different textures and patterns for a fresh take on a classic look. FLAX  designs their Collections to coordinate, including  a wide range of Neutrals, Pastels, Bold Brights, and Jewel Tones, which makes mixing and matching a breeze!  The versatility of FLAX alone makes it a thoughtful and lasting purchase, easily fitting into the lifestyle of a conscious consumer!

With a little bit of thought, and a whole lot of style, you can find many ways to build a “Conscious Closet” with FLAX! Supporting brands that imagine a kinder and more considerate world is the essence of our mission and embedded in our ethos. Our purchasing power has been, and will continue to be, an amazing facilitator of change. We hope you will be inspired to make a conscious effort to support brands like FLAX, and embrace the idea of living sustainably by making only quality and enduring purchases that you will love for life! 

If you would like to learn more about why being a “Conscious Consumer” matters, you can read more about it from the New York Times and Medium.

Here’s to crafting a “Conscious Closet”!

The official start of Spring has just arrived, and the Summer Solstice will be soon to follow, both seasons marked by warm weather and more time spent outside.  As the weather gets warmer and the days get even longer, the need for comfortable, breathable clothing is reaching a fever pitch. As our loyal customers know, much of the linen clothing that FLAX offers is specifically designed for the warmest weather, as the lightweight linen fabric contains inherent properties that perfectly complement a hot Summer day. 

For one, linen is breathable and encourages great airflow. Due to its construction, linen is naturally permeable to the air, which encourages the circulation that keeps you cooler for longer. Furthermore, linen can absorb up to 1/5 of its weight in liquid without feeling noticeably damp. Meaning, while you sweat, the linen will actually wick away the moisture! These dual mechanisms of linen create a natural cooling effect, which makes FLAX an essential for any Summer wardrobe. While all linen is naturally lightweight, FLAX offers several styles in a Handkerchief-weight linen, more delicate and lightweight than any other linen they offer, ensuring you won’t feel bogged down by a heavy fabric in the heat. Rather than feel inhibited by the hot weather, you can stay cool and comfortable in FLAX linen clothing while looking stylish to boot! Keep in mind that 100% linen fabric gives slightly as you wear it, adding comfort as the day goes on, and is durable enough to be machine washable without the worry of shrinkage -- an effortless choice for a hot Summer day. 

For a relaxed day out in the sunshine, the Midtown Dress from the more contemporary FLAX Urban II 2021, the Gallery Dress from FLAX Urban 2021, or the Horizon Dress from the FLAX Urban 2020 collection, are just a few of our Top Picks!  Featuring 100% Handkerchief Linen that has been steam-crunched to achieve the signature "crinkled" look, these dresses are ideal for achieving high style with low maintenance, and are offered in soft and summery shades.  In these dresses, you can forget all about the heat, slip on a pair of sandals, and just enjoy the sun! 

Finally, the change of the seasons can signify new beginnings and a dynamic vitality.  With an unusual year behind us, we can move into the Spring and Summer seasons by looking towards the future with unrelenting hope. I would like to end this week’s post with the poetry of Paul Laurence Dunbar, an African American poet and playwright of the late 1800’s, who wrote about this palpable buzz of energy in an excerpt of his poem In Summer.   

~ Sophia,  J.Fenton Gallery (Williamsburg, VA)

Oh, summer has clothed the earth

In a cloak from the loom of the sun!

And a mantle, too, of the skies' soft blue,

And a belt where the rivers run.

And now for the kiss of the wind,

And the touch of the air's soft hands,

With the rest from strife and the heat of life,

With the freedom of lakes and lands.

Here at LinenWoman, we recognize that wellness is more than just physical. Wearing comfortable clothing has the power to genuinely ease your mind, allowing you to focus on things other than your outfit. Naturally, wearing FLAX, our 100% linen clothing, is more than just about style. It can help you feel more grounded physically and mentally, especially if you practice other wellness activities such as yoga while also wearing FLAX. As we navigate a changing world and dream for better, finding this inner piece is an absolute necessity. 

Yoga is the noble practice of unifying one’s mind, body, and spirit through a series of postures and poses. Derived from the writing of ancient Indian sages, the discipline of yoga can be both a spiritual and physical activity. Yoga encourages you to foster an awareness of your body through measured, thoughtful breathing and movement. At times, practicing yoga can help quiet the mind and achieve much-needed clarity.

Any yoga instructor will tell you-- comfortable clothing is key to the practice of yoga. For instance, itchy, uncomfortable fabrics can leave you irritated both physically and mentally, pulling your attention away from your body and your practice. Breathable, non-restrictive clothing like linen allows you to move freely and get the most out of every movement. Naturally, this makes FLAX the ideal outfit for yoga-- you may even forget you’re wearing anything at all! The comfortable, airy linen can help you breathe into the relaxation. As well, our sustainably made FLAX reflects a commitment to loving and respecting the earth, a tenet embedded within the discipline of yoga. 

For your yoga needs, I recommend the sporty Urban Crop, or the even more relaxed Full Time Pant. As all three are part of our Urban FLAX collections, they have a cotton knit trim and a natural wrinkle perfect for comfortable, flexible movement. Whether practicing yoga at home or at Yogaville where many of our regular customers in Charlottesville retreat to, yoga can help you lean into the current moment and arrive at even greater revelations. At the present moment when we can genuinely affect the world with our every action, wellness is more paramount than ever. Why let uncomfortable clothing stop you when you can wear FLAX? 

Happy Yoga and Namaste!